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TRUSTX 2.0

Features

Integration

Approval from the TRUSTX team is required for the TRUSTX 2.0 Header Bidding adapter. For additional information, please reach out to prebid@trustx.org.

Bid Params

Bidder Config

You can allow writing in localStorage using pbjs.setBidderConfig for the bidder trustx2

pbjs.setBidderConfig({
    bidders: ["trustx2"],
    config: {
        localStorageWriteAllowed: true
    }
})

This allows the TRUSTX 2.0 Bid Adapter to write userId in first party localStorage, which facilitates user identification and ensures data privacy management.

First Party Data

Publishers should use the ortb2 method of setting First Party Data.

Global site or user data using setConfig(), or Bidder-specific using setBidderConfig() is supported.

Site Data Fields

TRUSTX 2.0 adapter supports the following standard OpenRTB 2.5 site fields:

Example configuration:

pbjs.setConfig({
  ortb2: {
    site: {
      name: "Publisher Site",
      domain: "example.com",
      page: "https://example.com/article",
      cat: ["IAB1", "IAB2"],
      keywords: "news,politics,current events"
    }
  }
});

Content Data Fields

The adapter supports these content-specific fields:

Example configuration with content:

pbjs.setConfig({
  ortb2: {
    site: {
      content: {
        id: "article-12345",
        title: "Breaking News Article",
        series: "World News",
        season: "2023",
        episode: "15",
        genre: "news",
        data: [{
          name: "content-classification",
          segment: [
            { id: "segment1", value: "news" },
            { id: "segment2", value: "politics" }
          ]
        }]
      }
    }
  }
});

User Data

The adapter supports user data fields:

Example configuration with user data:

pbjs.setConfig({
  ortb2: {
    user: {
      data: [{
        name: "demographic",
        segment: [
          { id: "segment1", value: "age_group_25-34" }
        ]
      }],
      ext: {
        device: {
          type: "mobile",
          os: "iOS"
        }
      }
    }
  }
});

Site and User Extensions

The adapter also supports site.ext and user.ext for custom extensions:

pbjs.setConfig({
  ortb2: {
    site: {
      ext: {
        custom_site_field: "custom_value",
        amp: 1,
        premium: true
      }
    },
    user: {
      ext: {
        custom_user_field: "custom_value"
      }
    }
  }
});

GDPR, USP and GPP Support

The TRUSTX 2.0 adapter supports GDPR, US Privacy (CCPA), and Global Privacy Platform (GPP) consent signals.

The adapter will:

• Pass GDPR consent information to bid requests when available
• Pass US Privacy/CCPA consent strings when available
• Support GPP signals when provided
• Handle user data deletion requests according to privacy regulations

"Send All Bids" Ad Server Keys

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